It’s very easy to be different, but very difficult to be better.
– Jony Ive
If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
The relationship between reason and freedom is reciprocal: when men are rational, freedom wins; when men are free, reason wins.
– Ayn Rand
The most important things in life, whether they’re personal or professional, are decided on intuition.
If you want to make Apple great again, let’s get going. If not, get the hell out.
– Steve Jobs, 1997
Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained.