Inferential focus’s discipline centers on the reading of 180 publications, which range from Adhesive Age to Yankee (many of these subscriptions are trade periodicals). Such reading serves as a “radar screen” on which the anomalies, or clues of change, first appear. This reading also provides a feeling for what is normal, as one needs to know normality in order to recognize an anomaly (something that shouldn’t be happening in terms of “conventional wisdom”). When sufficient anomalies or breaks in a trend are noted, inferential focus infers that a new trend is forming.
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