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Tourists and Purists

Tourist and purist – that’s my main device to understand the sections of culture, that move culture forward. You have a purist, that’s like, I know the whole art history of everything, you can’t do this, this was done 20-times before you thought of it. Like, this is the pure institution. Then there’s the tourist, who’s bright-eyed, curiosity-driven, that has a lust for learning, and they support whatever.

– Virgil Abloh